Apple is poised to make a significant entry into the foldable smartphone arena with its inaugural foldable iPhone. Market analysts suggest that this move could revitalize growth in the segment, which has seen a slowdown recently. During the first half of 2026, global shipments of foldable smartphones saw an 8% decline compared to the previous year. However, projections from market research firms indicate a strong rebound in the latter half, with expectations for the year-end shipments to reach approximately 23 million units. This growth is anticipated to continue into 2027.
Experts predict Apple will swiftly capture a substantial portion of the market upon launching its foldable device. According to Smart Analytics Global, Apple could represent 25% of global foldable shipments by the end of 2026, potentially climbing to around 41% in 2027. Nonetheless, the company might face initial supply challenges due to the complex nature of foldable smartphone manufacturing. Additionally, the anticipated price tag exceeding $2,000 might restrict early demand and availability, prompting Apple to initially release it in select markets before a broader global rollout.
Industry observers believe Apple’s foray could transform foldables into one of the fastest-expanding segments within the smartphone industry. Research firm IDC forecasts Apple could ship over 17 million foldable iPhones by 2027, potentially securing about 40% of the global foldable market share. IDC also projects the total foldable smartphone market to hit 22.9 million units in 2026, a 12.6% increase, followed by an estimated 27 million units in 2027, reflecting an 18% growth rate.
Apple’s entry is expected to disrupt the competitive landscape, challenging established players such as Samsung, Huawei, Vivo, and Xiaomi in the foldable smartphone sector. Reports suggest that the first foldable iPhone may feature a 5.5-inch cover display and a 7.8-inch foldable main display, along with advancements like Touch ID, an A20 Pro chip based on a 2-nanometer process, and dual 48-megapixel cameras. Overcoming manufacturing hurdles and the high price point could significantly bolster the foldable smartphone category, positioning Apple as a dominant force in the market in a relatively short timeframe.